Taking on new projects
I help brands get found on Google, and give them a website worth landing on.
SEO analyst for large retail brands, Google Business Profile specialist for chains with hundreds of stores, and the person behind a clinic’s marketing since 2019. I also design and build websites.
Brands I have worked on, through agency and consultancy teams
- Levi's
- Campneus
- Tramontina
- PlayStation
- Pandora
- Reebok
- Kipling
- Osklen
- Ferreira Costa
- Farmácia Indiana
- Linx
- Klabin For You
What I can do for you
SEO
Keyword research, on-page content, category architecture and technical fixes, with a dashboard that shows what moved.
Google Business Profile
Every location set up right: hours, categories, photos and review replies, from one shop to hundreds.
Websites and landing pages
From a one-page site to an online shop, designed around the one thing your visitors came to do.
Google and Meta Ads
Accounts built from scratch, conversion tracking in Analytics and plain-language reports on what each campaign returns.
Social media
Strategy, monthly content calendar, posts, carousels and short videos in the same visual language as your site.
Reporting and automation
Dashboards and automated data flows that replace the spreadsheet someone updates by hand every Monday.
Every website includes
- Designed for phones first
- Accessible to keyboard and screen readers
- Security headers on every page
- Fast loading, with images sized for each screen
- Search-friendly titles and descriptions
- You own the code and the domain
Case study, Google Business Profile
Hundreds of stores, one standard.
For Levi’s and Campneus I reorganized every store listing on Google, more than 100 per brand. When someone searches for a shop near them, the hours are right, the photos look like the brand and every review gets an answer.
- 100+
- stores per brand, for Levi’s and Campneus
- 4
- things standardized on every listing: hours, photos, review replies and brand information
Opening hours
Opening hours structured store by store, so Google stops showing a shop as open when it is closed.
Photos
One photo standard for every location: storefront, interior and products, with the same framing and quality.
Reviews
Replies to customer reviews in a consistent brand voice, so every store answers the same way.
Brand information
Names, categories, descriptions and brand details made consistent across every listing.
Experience
2024 to now
SEO Analyst
Quality Consultoria
SEO for large retail and e-commerce brands as part of multidisciplinary squads: keyword strategy, on-page content, category tree optimization and performance dashboards.
Before 2024
SEO Analyst
Driven.cx
SEO on enterprise retail and e-commerce accounts, where my work with large brands began.
2019 to now
Marketing
Live Plus, multidisciplinary clinic
Built the Google Ads and Meta Ads accounts from scratch and ran the marketing department on my own for nearly two years. Today I lead strategy, content calendar, social posts, video, ads and data automation.
Certifications
- Semrush SEO Fundamentals
- Google Analytics Individual Qualification
- Google Ads Search Certification
- High-Performance Digital Marketing, Comschool (120 h)
Education
- BSc in Economics, University of São Paulo (USP/ESALQ), expected 2028
- Founding member of GDAI, the university’s Data and Artificial Intelligence group
Languages
- Portuguese, native
- English, fluent
Websites
karvinag.appKarvinag
Gaming community platform, live project
A members-only hub for an Aion 2 guild: class guides, a live material map, a real-time market tracker with buy and sell signals, and role-based admin tools.
Visit siterestinga.lovable.app
Restinga
Fashion label, concept project
A clean, photo-led shop for a Rio label, with a material story and a hero that tells visitors what time of day it is on the beach.
Visit siteteo-varga.lovable.app
Teo Varga
Cinematographer, concept project
A dark, image-first portfolio with a showreel that plays like an on-set monitor, with timecode and frame lines.
Visit sitelumen-family-health.lovable.app
Lumen Family Health
Multidisciplinary clinic, concept project
A visit planner that tells families which clinician they will see, how long it takes and how soon they can be seen.
Visit siteruth-adeyemi.lovable.app
Ruth Adeyemi
Pricing consultant, concept project
An expert site built around a free pricing check, so visitors see the problem before they book a call.
Visit sitefennel-fold-bakehouse.lovable.app
Fennel & Fold
Neighbourhood bakery, concept project
A shelf board that shows what came out of the oven today and what has sold out, plus weekend pre-orders.
Visit sitemara-quill.lovable.app
Mara Quill
Travel and food creator, concept project
Link-in-bio and media kit in one page: the newest video for fans, audience numbers and rates for brands.
Visit sitesecond-sprout.lovable.app
Second Sprout
Preloved kids clothing, concept project
Parents shop by their child’s height in centimetres, and a trade-in calculator shows what their outgrown clothes are worth.
Visit siteshade-club.lovable.app
Shade Club
Independent beauty reseller, concept project
A shade finder that matches skin tone and undertone to the right product before anyone pays.
Visit site
Social posts
Every concept comes with feed posts in the same visual language as the site.
How we work together
A 30-minute call
What you sell, who buys it and what is not working today.
One concept
A direction for the site with the key page designed, not a moodboard.
Build
I design and build in the browser, with a live link you can check every few days.
Launch and care
Domain, publishing and a short handover video. Then monthly care if you want it.
Have a project in mind?
Tell me what you do and what you need. I reply within two working days, in English or Portuguese.